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The practice

Senior-operator depth, on the disciplines that move companies forward.

Asta is structured for the way founders and CEOs actually buy advisory work. Each engagement is led by senior principals, and is staffed from a curated bench of global seasoned affiliates by sector, stage, and discipline. There are no junior consultants between the work and the buyer. There is no shop overhead being amortized into your fee. There are senior operators on point, with the right people in the room, for as long as the engagement requires.

i. Strategy & Planning

Long-range planning that survives contact with the market.

Asta works with leadership teams to set or reset the strategic direction, define the operating cadence, and align the executive team on what gets done in the next four quarters.

  • Strategic planning & vision3 to 6 weeks
  • Market entry & expansion4 to 8 weeks
  • Competitive positioning2 to 4 weeks
  • Operating cadence design2 weeks
  • Board-level strategy review2 weeks
ii. Fractional CFO

An investor-grade CFO without the full-time burn.

Asta's fractional CFO engagements are sized to companies that need real CFO leadership before they need a full-time hire. Investor-grade financial planning, board-ready reporting, fundraising preparation and materials, and the unit economics conversations a credible CFO is expected to lead.

  • Financial planning & analysisOngoing
  • Board reporting & investor lettersOngoing
  • Capital structure & cap-table design2 to 4 weeks
  • Budget & forecast modeling3 to 5 weeks
  • KPI & unit economics review3 to 4 weeks
iii. Fractional CMO

Marketing leadership that compounds, not just campaigns that spike.

Brand positioning, demand generation, content engine, marketing operations, and the discipline to convert pipeline into closed revenue. The Asta CMO engagement integrates with sales rather than living parallel to it.

  • Brand and message architecture3 to 5 weeks
  • Go-to-market design & launch5 to 9 weeks
  • Demand-gen and channel buildOngoing
  • Content engine and editorial cadenceOngoing
  • Marketing operations & analytics3 to 5 weeks
iv. Fractional COO

The operating machine that scales without breaking.

Operating cadence, process design, talent and team architecture, vendor and partner management, and the everyday machinery of a company growing through the inflection points where most companies stall.

  • Operating cadence & rhythm2 to 4 weeks
  • Process audit and redesign4 to 6 weeks
  • Talent architecture & org design3 to 5 weeks
  • Vendor & partner managementOngoing
  • Continuous-improvement programOngoing
v. Fundraising & Capital

Decks that close, models that defend, founders prepared to ship.

Pitch decks, business plans, financial models, valuation analysis, investor narrative materials, and term-sheet review. Asta brings both sides of the table experience — founder and investor — into the work.

The engagement is advisory only. Asta does not solicit investors on behalf of issuers, does not act as a placement agent for securities, and does not receive transaction-based or success-based compensation. Term-sheet review and negotiation support means providing analysis, recommendations, and prepared positions to the founder during negotiation; the founder negotiates directly with the counterparty, and Asta does not communicate with or negotiate against any counterparty on the founder's behalf.

  • Investor pitch deck2 to 3 weeks
  • Business plan3 to 5 weeks
  • Financial model and valuation analysis2 to 4 weeks
  • Investor outreach process design8 to 16 weeks
  • Term-sheet review & negotiation supportAs required
vi. Mergers & Acquisitions

Buy-side and sell-side advisory across the deal lifecycle.

Asta's M&A practice provides strategic advisory and analysis: strategy, target screening, valuation analysis, deal-structure review, negotiation support, and post-close integration consulting. The integration phase is where most deals leak value, and is where Asta is most active.

The engagement is advisory only. Asta does not act as a broker-dealer, does not execute transactions on behalf of parties, and does not receive transaction-based compensation. Asta is not relying on the M&A broker exemption codified in Section 15(b)(13) of the Securities Exchange Act of 1934; Asta's M&A engagements sit outside that regime entirely.

  • M&A strategy & target screening3 to 6 weeks
  • Valuation analysis & deal-structure review3 to 5 weeks
  • Diligence support, buy- or sell-side4 to 12 weeks
  • Negotiation support & documentation reviewAs required
  • Integration planning & execution12 to 26 weeks
vii. Re-Startup & Transformation

For companies that need a reset, not a launch.

Re-Startup is the Asta discipline for companies whose original plan needs a deliberate, planned reset. The work is strategic redefinition, business-model innovation, operational redesign, and the change management that makes the new direction stick.

  • Re-Startup readiness diagnostic2 weeks
  • Strategic redefinition4 to 8 weeks
  • Business-model innovation5 to 9 weeks
  • Operational redesign8 to 16 weeks
  • Change & cultural managementOngoing
viii. Risk & Operations

Defensibility is unglamorous, and decisive.

Risk identification, mitigation, compliance, and the operational excellence that keeps a company defensible at scale. The work that does not show up on a hero deck, but determines whether the company survives its own success.

  • Risk identification & assessment3 to 5 weeks
  • Risk register and mitigation plan3 to 4 weeks
  • Compliance review3 to 6 weeks
  • Operational excellence programOngoing
  • Continuous monitoring & reportingOngoing
How we engage

Project, retainer, fractional, or interim. Always senior-led.

Engagement structures are shaped to the work, not the other way around. The constant is that senior principals are on point, and that the affiliates brought into the engagement are global seasoned operators who do the work alongside them.

a.

Project

A defined scope and a defined deliverable, with a named principal and a fixed fee. Suitable for pitch decks, financial models, business plans, due diligence, and most M&A workstreams.

b.

Retainer

A monthly engagement with defined ceremonies and deliverables. Suitable for ongoing strategic, financial, or marketing leadership where the cadence matters more than any single deliverable.

c.

Fractional executive

Fractional CFO, CMO, or COO engagements, sized to companies that need senior-operator leadership before they need a full-time hire. Typically two to four days per week.

d.

Interim

A full-time-equivalent engagement on a defined timeline, typically four to nine months, where a company needs a senior operator in seat while it recruits the permanent role.

e.

Board advisory

A formal advisory or independent board role, with quarterly cadence and structured governance support. Available to companies where the senior-led, affiliate-supported model is the right shape for the engagement.

f.

AI engagement

Any of the above, deployed with the Asta AI Transformation toolkit. The deliverable is the same. The economics, the cycle time, and the compounding output are different.

If the right engagement is unclear, start the conversation.

The first call is short and unbilled. We will tell you whether Asta is the right firm, and what we would do for the next ninety days if we were you.

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